All The Vogue
Ultimately, we've been seeing trends of thousands of sellers in the online world showcasing very unique products. I mean, Instagram is inundated with these type of content, and I often wonder how different it is from large brands like Vera Bradley. Today, I took some time to browse around looking for inspiration and it took me by surprise that most of the items are very similar to the Indian Handblock printing methods. It seems like Vera Bradley has, on occasion, collaborated with Indian artisans as part of their efforts to create unique, high-quality products that feature intricate fabric work, embroidery, or embellishment. While the company is primarily known for its vibrant, patterned fabric bags and accessories, their partnerships with Indian artisans allow them to integrate traditional craftsmanship and textile techniques into select pieces, showcasing the rich cultural heritage of India.
Before a handmade garment is created, the fabric undergoes a unique preparation process. This step is crucial in ensuring the fabric is not only durable but also adaptable for detailed quilting or stitching work.
A specialized machine, often distinct from the large-scale industrial equipment used for mass production, plays a significant role here. This machine gently processes the fabric to maintain its natural properties while enhancing its flexibility and texture. The process involves:
• Softening the Fabric: To make it pliable and easier to work with.
• Uniform Texturing: To create a consistent surface that supports precision quilting.
• Strengthening Fibers: To ensure the fabric can withstand detailed hand stitching without tearing.
Now that we know these facts, there are many other small business seller that collaborate with artisans across the world to showcase the same quality products, but for MUCH LESS. An example of that is the brand Soléa.
Soléa is a brand that collaborates with artisans worldwide to create high-quality, ethically produced bags. Their collection includes handmade tote bags crafted by skilled artisans in Rajasthan, India, showcasing traditional hand block printing on high-quality cotton. Solea Brand Each bag is uniquely quilted, blending traditional craftsmanship with contemporary style.
Soléa emphasizes ethical practices by working closely with artisan families, ensuring fair wages and sustainable production methods. This approach not only supports the artisans’ livelihoods but also preserves traditional crafting techniques.
In contrast to some mass-produced brands, Soléa offers products that are both affordable and ethically made, providing consumers with quality options that align with responsible consumption values.
Let's check out some of their popular bags:
If we compare them side-by-side we can tell that the similar techniques were used to create the perfect tote bag:
We can definitely tell that there are some slight differences, for example the pattern that the fabric was quilted and the handles. Other than that, the totes can be comparable in terms of quality and durability. They both have block printing patterns, and for some reason, Soléa's strike as more culturally authentic than Vera's. There is definitely some passed on history on how to make these beautiful bags one-of-a-kind.
Right now, Soléa is offering great discounts on their online store for Black Friday.
All in all, both Vera Bradley and Soléa offer exceptional sustainable bags that stand out as thoughtful and meaningful gift options for the holiday season. Each purchase supports artisans and families, contributing to a greater cause. By choosing these products, you’re giving a unique, high-quality gift helping sustain traditional craftsmanship and empowering small businesses. This holiday season, make your gifts count—choose beautifully crafted, ethically made bags that tell a story. 🎁✨
